Why professional logo design does not cost $5.00
What Is A Logo?
To understand what a logo is meant to do, we first must know what a logo is. A logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority.
$5.00 (Cheap Logo Design)
Take a look at what quality you can expect from a logo in between the $5 to $200 bracket. The particular case I am looking at today is from a $35 logo design contest that was held on Digital Point Forums.
The “brief” for the logo design project was “MAKE A LOGO FOR THE SITE ‘SPELA PIANO’. THE MEANING OF THAT IS PLAY PIANO. THIS IS A SITE WHERE OUR MEMBERS CAN LEARN TO PLAY PIANO ONLINE.” Below you can see the responses from the contest, which one do you think won?
Ask yourself these questions in regards to the logos above:
How many of the logos can you describe or remember?
Are these logos effective without color?
Are they scalable?
Do they gain immediate recognition?
Convey the company’s personality, character or attitude?
Relate to your clients by conveying a feeling of familiarity and credibility?
Have association with quality and satisfaction?
I will leave these questions for you to decide.
Professional Logo Design
Now compare these professionally designed logos and answer the same questions as above….See the difference?
Why are they so different? As outlined in the logo design process of top graphic designers, professional logo designers have an actual design process that involves research, sketching, conceptualising, and reflection and this is why they do not charge $5.00.
The design process of a professional logo designer usually consists of:
The Design Brief: They conduct a questionnaire with the client.
Research: They conduct research focused on the industry itself.
Reference: They conduct research on current styles, trends & more.
Conceptualising: They develop the logo design concept(s)/sketches.
Reflection: Taking breaks throughout processlets their ideas mature.
Presentation: They then choose whether to present only a select few logos to the client or a whole collection.
A logo is the very first impression people get of your company.
A logo needs longevity.
A logo needs to be original.
A logo should look professional.
A logo should reflect the time and thought gone in to designing it.
A logo is the starting point of your whole corporate image.
Now look back at those $5.00 logo designs or your even own logo to see if adheres to the above points.
-article by Jacob Cass